5 Questions to Ask Before Hiring a 2D Explainer Team
With the ever-growing online space, companies today have found a new way to engage their audience through visual storytelling. A popular tool in servicing this narrative artillery is the 2D explainer video.
These animations can distill and render complex concepts into entertaining and easy-to-digest content. However, you need to be picky about the team you hire to create these graphics. The right questions also ensure a successful collaboration, with the resulting product being of higher quality as well.
What You Should Know About the Team Experience
Experience is one of the key factors to take into consideration when handing over a project to any 2D explainer video company. Teams with more experience typically present a broader body of work reflecting various styles and industries.
To assess their capabilities, you should ask about their previous projects. Going over their past work might help you understand the way they think in terms of creativity and their technical skills.
In addition, evaluating client testimonials and reviews indicates their credibility and professionalism. A seasoned team usually has a verifiable record of providing quality content.
Testing Out Their Creative Process
At the backbone of every great explainer video is creativity, which is why knowing how a team works creatively is everything. Is the team involving clients at all stages—from concepts to the final tweaks?
Are they working side by side to develop a finished product that matches their vision? Assessing their approach to storyboarding, scripting, and design gives us a much clearer understanding of their workflow.
A team that invites clients to share feedback at each stage of the process typically produces a more successful result. This joint effort makes sure that the end product speaks to the right people.
Assessing Technical Proficiency
Technical skills play a key role in making good-quality explainer videos. You should also ask about the software and tools that the team uses. High-quality animation software usually leads to smoother animations and better visual effects.
Also, the better they are at voiceovers, sound effects, and music selection, the better the video quality. Each aspect of the video is created to harmonize with the narrative, and a team that has a good grasp of the technical aspects will be able to ensure the same. A proper technical skillset helps ensure that the final product is polished and professional.
Exploring Customization Options
Since every business is different, a one-size-fits-all approach fails to have much impact on the organization. Hence, it is critical to look at the customization options provided by the team. Are they offering solutions that do not compromise the brand and message of the business?
With a team that provides customization, you get a video that embodies your brand. The video will stand out if you talk about the custom character, theme, and/or color scheme. Customized and targeted content not only creates hype but also reinforces the brand’s image.
Clarifying Project Timelines and Costs
An understanding of the timelines and the costs associated with a project ensures that expectations are managed and surprises are scarce. The estimated timeline must be discussed, taking into consideration the marketing strategies employed or any upcoming product launches.
A detailed and clear insight into delivery durations is important as delays affect campaign results. Cost transparency avoids surprises in billing. Asking about the pricing strategy—for revisions or other services—gives you a full picture of the investment that will be necessary. A firm that establishes clear communications on timelines and prices establishes a sound and dependable relationship.
Conclusion
There are a number of considerations that need to be taken into account before selecting a 2D explainer team. Asking appropriate questions can help businesses ensure that their collaboration with a video production company leads to a high-quality project.
Knowledge about the team’s experience, creative process, technical skills, customization capabilities, and the project duration and costs is an important prerequisite for a successful collaboration.
In the end, a well-thought-out explainer video conveys the brand message to the target audience while helping the brand form stronger bonds with its audience. Getting the right people on board pays huge dividends with audience interaction and brand exposure in the long run.
