What is the Difference Between Labubu and Zimomo?

Labubu and Zimomo are two of the ultimate iconic and beloved characters in the designer toy realm, particularly in the domain of collectibles produced by POP MART, a Chinese company known for its high-quality, artistic vinyl figures.

If you’re a fan of collectible skill toys or just getting initiated, you’ve probably come across these two adorable figures. But many collectors and enthusiasts often ask: What is the difference between Labubu and Zimomo?

In this article, we’ll break down the differences between Labubu and Zimomo in terms of their design, origin, personality, artist environment, popularity, and more — offering you a clear understanding of what makes each character special.

Who is Labubu?

Labubu is one of the most iconic figures created by the artist twosome known as The Monsters, which involves Kasing Lung, a renowned Hong Kong artist.. Labubu is often considered the face of this collection.

Character Background:

Labubu is described as a mischievous, forest-habitat creature. With its wide, agreeable grin, pointy ears, and revealing eyes, Labubu gives off an eerie yet charming vibe. The character is whimsical and mysterious, often portrayed with wicked and sometimes spooky definitions.

Design Features:

• Large, rounded eyes
• Sharp, jagged teeth (signature grin)
• Pointed ears
• Furry texture
• Available in many costume variations: Halloween, astronaut, animal-themed, etc.

Creator:

Kasing Lung is the mastermind behind Labubu. Originally famous for his humorist and illustration work, he transitioned into designer toys, where Labubu became an escape star. His stimulus often originates from minors’s books, surrealism, and dark humor.

Who is Zimomo?

Zimomo is another fan-favorite character that comes from various creative directions. Zimomo is part of the DIMOO World, a toy line devised by inventor Ayan Deng (aka Ayan), and delivered by POP MART.

Character Background:

Zimomo is often portrayed as a dreamer or vagabond. The figure lives in a fantasy experience and is depicted as gentle, curious, and innocent. Zimomo is famous for its thoughtful definitions and whimsical, almost disadvantaged vibe.

Design Features:

• Round face with soft, childlike features
• Long bunny ears (sometimes confused with rabbit characters)
• Pastel color palette
• Dreamlike or ethereal themes: clouds, stars, dreams
• Emphasis on soft textures and rounded edges

Creator:

Ayan Deng is the creative mind behind Zimomo and DIMOO World. Ayan’s designs tend to be soft, emotive, and fantasy-driven, creating a unique contrast with the edgier designs of Kasing Lung.

Key Differences Between Labubu and Zimomo

Popularity and Collectibility

Both Labubu and Zimomo have acquired massive fan followings, exceptionally in the Asia-Pacific designer toy scene, and are swiftly gaining care globally.

Labubu’s Popularity:

• Often sold out within minutes of release
• Highly sought after in limited editions
• Frequently used in collaborations (e.g., Halloween, Xmas versions)
• Appeals to fans of horror-fantasy and art toys

Zimomo’s Popularity:

• Popular among fans who prefer kawaii (cute) or emotional aesthetics
• Featured in dreamy, poetic storylines
• Often part of seasonal or themed blind box sets
• Appeals to collectors of calm, imaginative characters

Labubu vs. Zimomo: Which One is For You?

Your preference between Labubu and Zimomo will largely depend on your taste in design and storytelling.

Choose Labubu if:

• You enjoy quirky, spooky, or mischievous characters
• You’re a fan of surreal, forest-creature aesthetics
• You like bold, expressive designs that stand out

Choose Zimomo if:

• You love dreamy, pastel-colored fantasy themes
• You appreciate emotional or nostalgic storytelling
• You’re into soft, kawaii-style figures

Final Thoughts

While Labubu and Zimomo are two together from the world of designer vinyl toys and share a home at POP MART, they couldn’t be more different in tone, story, and visual design. Labubu, with its nervous, wicked character, is perfect for collectors who love expressive and frightening figures. Zimomo, on the other hand, appeals to fans of dreamy, comfortable, and sentimental storytelling.

Whichever figure you choose to collect—or maybe you’ll enchant both—there’s no denying the creativity, capability, and uniqueness that Labubu and Zimomo bring to the realm of collectible inventor toys.