How to Present Price Lists Professionally on Your Website

Displaying your prices clearly on your website is crucial for providing transparency to potential customers and building trust in your business. A well-designed price list allows customers to compare your rates and make informed purchasing decisions easily. In this guide, we’ll explore tips for professionally showcasing your prices on your business website.

Using a Price List Template

The easiest way to create a polished, professional-looking price list on your site is to start with a pre-made price list template. Look for UK-specific templates that use proper British English spellings and terminology. Some things to look for in a good template include:

Clean, simple layout with plenty of white space for easy scanning
Logical organisation, such as grouping by product type or package level.
Consistent formatting and fonts throughout
Space for your branding colours and logo

The template should also be responsive so it displays properly on mobile devices. You can customise the template by adding your own products, pricing and brand elements like fonts and colours to match your website aesthetic.

Formatting Prices Consistently

Once you’ve chosen a template, the next step is populating the price list. Be sure to format all pricing details consistently across the entire sheet, whether you’re using it on a website or planning an app. Some guidelines include:

List prices in British pound sterling – don’t use other currencies or US dollars.
Use numerals rather than spelling out prices (“£99” not “ninety-nine pounds”).
Make sure decimal symbols and thousands of separators are correct for UK formatting (£1,299.99).
Align all currency symbols, prices and details so columns are neat and easy to scan.
Use consistent font sizes and styles for all pricing text.
Avoid using all capital letters, which can seem shouty.

Organise Your Price List Logically

The way you organise your price list can significantly impact how easy it is for customers to find what they need. Group similar products together and list them from lowest to highest cost within each section. Some common ways to categorise include:

By product type or service (website packages, logo design, etc.)
By level of offering, such as package tiers (Basic, Professional, Premium).
By specific attributes like product size or format.

Whichever organisation you choose, be consistent across your entire site and other marketing materials. Include clear headers and spacing between each section. This enables website visitors to navigate to the prices most relevant to their needs quickly.

Highlight Key Points

You can draw attention to important elements in your price list by using visual highlighting and text formatting. For example:

Use bold or coloured text for prices or key info you want to stand out.
Highlight top-selling or most popular products.
Pull callout boxes with discounts or special offers happening for a limited time.
Use asterisks or other symbols to note info like minimum spends or setup fees.

Avoid overusing highlights, though, as too many competing fonts and colours will make the price list feel cluttered.

Including Descriptions and Notes

Supplement your prices with text descriptions so customers know exactly what is included. For services, list what the service provides and key deliverables. For products, note important specs, sizes, formats, etc.

You can also use text callouts or footnotes to explain:

Applicable taxes and fees not included in the base price.
Minimum order volumes or service durations.
Optional add-ons or customisations are available for an additional cost.
Any terms and conditions, special offers, or restrictions.

Providing this additional context and fine print helps customers fully understand what they’ll pay and receive.

Use Visual Design Elements

Incorporating visual design into your price list enhances its appeal and readability. Here are some key tips to consider:

Images: Include photos of your products or services to provide a clear visual representation for customers.
Icons: Use simple icons next to features or key points to draw attention without overwhelming the design.
Dividers and Borders: Break up sections with divider lines or subtle borders to create a clean, structured layout.
Background Colours: Add a soft background colour to make the price list visually engaging but keep it subtle so it doesn’t detract from the content.
Whitespace: Ensure plenty of space between items and sections to prevent clutter and maintain a clean, professional look.

The goal is to strike the right balance between functionality and aesthetics, ensuring your price list remains easy to read while visually appealing.

An easy-to-scan, logically organised, and professionally formatted price list instils trust in your website visitors and makes them more likely to make a purchase. Following the tips in this guide will help you create a price list that aligns with customer expectations and presents your business in the best light.