On the surface, home décor and online slots may look very different. After all, with home décor, people focus on changing their spaces to match the aesthetic they want. And with slots, players are all about getting the right number of symbols to win. Right? But what if we told you that the best online slots are actually quite similar to home décor? What’s more, these two industries have found simple yet unique ways to work together, not just for their benefit, but also for their customers. Let’s get into how this all came into play.
How Do Online Slots Overlap with Home Décor?
To understand why these industries are merging, we have to uncover their connections. So, what makes them similar?
1. The Focus on Appearance.
Whether you are going through a home décor store or playing a fun game of slots, one thing is for sure – you can always look forward to carefully tailored designs that are meant to influence your overall mood and behavior.
Take color for example. It is well-known that colors can influence our moods. That’s why home décor stores will often feature different colors for every home style – you have the greens and blues to inspire calm while other sections will have yellows for warmth or neutrals for a sophisticated touch.
The same goes for online slots. These games are designed to be fun. So, the game designers use warm and fun colors such as orange, yellow, and red for the games, which makes the players feel at ease.
But home décor stores and online slots do not stop at color. They also find ways to make the shopping and playing experiences more fun. In stores, for example, the brands will go the extra mile to recreate actual rooms in the house so as to give their customers some inspiration.
2. The Personalization Aspect.
In a world where people share so much, it’s quite common for people to look for simple ways to differentiate themselves from others, and home décor stores and online slots capitalize on this need. How? With home décor, it comes down to providing people with what they need to create a space that is uniquely theirs.
Whether you want a minimalist space or want to take it back to industrial designs, these stores provide you with what you need. And with online slots, many operators allow players to choose a vibe for their games. Moreover, many games allow players to unlock new themes and collections, which are added to their accounts, somehow creating this personal space that is just for them.
3. The High Tech Angle.
Have you noticed how many industries have capitalized on emerging technologies to better meet their customers’ needs? Well, home décor stores and online slots have also jumped on this trend. With home décor stores, most companies now use augmented reality to allow their customers to virtually test out products.
For example, a customer may be on the fence about getting a piece of art. But by visualizing it, they are able to make a more informed decision, which ultimately builds their confidence. To add to this, many stores are no longer guessing what their customers want. Instead, they are using machine learning and artificial intelligence (AI) to comb through their customers’ data to predict what each person might like, both in products and offers.
Online slots have also invested heavily in augmented reality to ensure that their games look and feel as realistic as playing in a physical casino. And with many of them introducing virtual reality, players will soon be able to interact with the virtual elements from the comfort of their homes. Most operators are also using machine learning and AI to offer their players more tailored game recommendations and bonuses.
Turning the Overlap into a Collaboration.
While home décor and online slots target different needs, the two industries have found innovative ways to integrate their services. How so?
1. Branded Slots Games.
Slots games are essentially built on or around existing everyday themes, which vary from treasure hunts to farm management and pop stars. So, it comes as no surprise that some game developers would build their games around home décor stores, as has been the case with recent releases. How does this work?
A home décor store partners with a slot operator, and the two come up with a game whose name revolves around the store. Say, for example, that the décor store is called A123. Then, the game would be called A123 Design Adventure or A123 Spins or something along these lines. In the game, players would be able to interact with different décor pieces, and the bonus round can focus on designing a virtual room.
With such branding, the home décor store gets to subtly advertise its brand to slots players who turn into potential leads. And for the online slots operator, the reward is a unique game that appeals to design-conscious players who may want to play something that ties in with their interests.
2. Rewards Programs.
Home décor stores and online slots sites have historically had rewards programs to attract and retain customers. But what if the programs could cross over between the industries?
Home décor stores and online slots are partnering with each other, such that their customers can exchange loyalty points for services with the brand partner.
For example, slots players get to earn points for playing on the site, and once they get to a certain number of loyalty points, they are able to exchange these for gift cards or products at the home décor store. And home décor customers can win free playing credits in games in the online slots, provided their purchases qualify.
Such partnerships make reward programs more attractive as customers get to win something beyond a typical cash bonus.
3. In-Store and In-Game Marketing.
Online slots and home décor stores have also ventured into the following approaches:
- Virtual goods. Many slot games now have virtual spaces that players can decorate. Home décor stores are partnering with such sites to create virtual replicas of their top products, which players can use in these spaces.
- Physical goods. Slots games have traditionally had cash prizes as their jackpots. But now, some are offering premium home décor products to their winners, which attracts players who want to revamp their spaces.
With the two industries continuously finding ways to make shopping and playing even more exciting, they are now able to reach a much wider market, thus promoting the growth of both sectors.
